Joost Schmidt in 1930, typography became another field to yield to the Bauhaus influence.

Continuously transforming and giving rise to new alternative forms, Bauhaus remains an influential artistic movement across a variety of industries, including branding.

In his 1919 work Bauhaus Manifesto and Program, the architect Walter Gropius outlined the principles of collaboration between artists and craftsmen.

The aim was to make architecture serve to the benefit of mass production.

Unlike its predecessors, Bauhaus focused on simplicity and high functionality.

One can say that Bauhaus was the definition of the Less but better ( Weniger aber besser in German) rule.

Naturally enough, the new style was heavily criticized by those who loved luxury and sophistication.

In 1932, when Germany was dominated by the Nazis, the school was closed because it was disseminating democratic ideas.

That, however, did not stop the new philosophy from spreading globally.

Over the course of the 20th century, Bauhaus was subject to both criticism and praise.

During the Nazi era in Germany, it was considered the art of the Bolsheviks.

At the same time, the USA and the German Federal Republic praised Bauhaus as the pure essence of minimalism.

In the mid 60s, Germany acknowledged Bauhaus its cultural heritage.

Despite mixed opinions, the Bauhaus style managed to go beyond its architectural application and influenced all arts, including graphic design.

Source Arthur K Main characteristics Like any revolutionary style, Bauhaus has its unique characteristics that made a major contribution into the architectural environment of the 20th century and continue to shape the scene even today.

If youre willing to apply this amazing style to your logo, be sure to check out the 5 main principles that make the Bauhaus fundamentals.

Form follows functionality The dominant role of functionality adds meaning to the aesthetics of the form, instead of denying it.

Ignoring useless design elements, the Bauhaus artists only trusted the most indispensable ones, experimenting with the form, arrangement, and contrast.

This way, visually attractive and essential details create a simple yet engaging brand identity with a powerful idea behind it.

Source WFlemming Illustration Minimalism By refusing to use excessive details, the Bauhaus advocates followed the path of minimalism.

Inspired by the idea of simplicity and accessibility, the founders of Bauhaus even chose to write the name of the style with a lowercase letter, although all German nouns are capitalized.

The less is more principle allows to combine functionality and minimalism and focus on what truly matters.

Source Turgay Gasimli Revolutionary fonts Starting from the first six letters of the Joschmi font created by Prof.